New site in production — please let us know if there are any issues.

Privacy Policy

Last updated: April 30, 2026

1. Who We Are

Pooltopia and Spas (“Pooltopia,” “we,” “our,” or “us”) is a fiberglass pool sales and installation company based in Sun Prairie, Wisconsin. We operate the website pooltopia.com.

Questions? Contact us at (608) 531-8359 or by using the contact form on our website.

2. Information We Collect

We collect information you provide directly to us, including:

  • Name (first and last)
  • Email address
  • Phone number
  • City / location
  • Any message or project details you share
  • Your stated timeline and research level regarding pools
  • Whether you have consented to receive text (SMS) messages

We also automatically collect certain technical information when you visit our site:

  • Page URL visited
  • UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content)
  • Advertising click identifiers (GCLID, FBCLID, WBRAID)
  • Date and time of form submission
  • Browser type and device information (via cookies and analytics tools)

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide pool consultation services
  • Send you updates, quotes, or follow-up information about your project
  • Send you text messages if you have opted in via our consent checkbox
  • Improve our website, services, and advertising campaigns
  • Comply with legal obligations

We do not sell your personal information to third parties.

4. Text Message (SMS) Communications

If you check the SMS consent checkbox on our contact form, you agree to receive text messages from Pooltopia related to your pool inquiry. Message and data rates may apply.

You can opt out at any time by replying STOP to any message we send. For help, reply HELP or contact us directly at (608) 531-8359.

If you do not check the consent box, we will not send you marketing text messages.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to analyze traffic and improve your experience. These may include tools such as Google Analytics and Meta Pixel. You can control cookies through your browser settings.

6. Data Sharing

We may share your information with:

  • Service providers who help us operate our business (e.g., CRM, email, scheduling)
  • Advertising platforms (e.g., Google, Meta) for ad measurement and optimization, using only anonymized or hashed data where applicable
  • Legal authorities if required by law or to protect our rights

We do not sell, rent, or trade your personal information.

7. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy or as required by law. You may request deletion of your data at any time by contacting us.

8. Your Rights

Depending on your state of residence, you may have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of your data
  • Opt out of marketing communications at any time

To exercise any of these rights, contact us at (608) 531-8359.

9. Security

We take reasonable measures to protect your information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure.

10. Changes to This Policy

We may update this policy from time to time. We will post the revised policy on this page with an updated “Last updated” date. Continued use of our site after changes constitutes your acceptance.