About Pooltopia

About Pooltopia

Where family memories begin

Updated February 2026

Our Story

Pooltopia and Spas was built on a simple belief: buying a pool shouldn't require a PhD in negotiation.

The pool industry has been broken for decades. Hidden pricing. Pressure sales tactics. Bait-and-switch quotes where the number you hear on the phone mysteriously doubles once you are sitting in the showroom. Customers forced to jump through hoops just to learn what things cost.

We decided to do it differently. We publish our pricing approach online. We break down every line item. We give you a quote and let you take it home — no "this price expires today" games. We treat customers the way we would want to be treated: with honesty, respect, and real numbers up front.

That decision to lead with transparency is what Pooltopia was founded on, and it is still the core of everything we do today. We serve families across Southern Wisconsin who want a premium fiberglass pool without the typical industry runaround.

Meet Josh Johnson

Owner / Director of Operations

Experience

13+ Years

Home improvement & pool installations

Based In

Janesville, WI

Lives here with his family

Direct Line

(608) 531-8359

Call Josh directly

Josh Johnson brings over 13 years of hands-on experience in home improvement to every Pooltopia project. His specialization in fiberglass pool installations and his commitment to radical price transparency have made Pooltopia one of the most trusted pool builders in Southern Wisconsin.

Josh's philosophy is simple: every customer deserves to know what they are paying for, and every project deserves an owner who is personally invested in the outcome. He oversees every installation from start to finish, and he is available by phone to every customer — before, during, and after the build.

Outside of Pooltopia, Josh lives in Janesville with his family and serves as Lead Pastor at Rock Ministries. That commitment to community and service carries into how he runs the business — relationships first, sales second.

"I got into the pool business because I love transforming backyards into spaces where families actually spend time together. If I can do that while being completely honest about pricing, everybody wins."

Why We're Different

Price Transparency

Use our online estimator to get instant pricing. No pressure, no games. We follow a simple rule: approximately $1,500 per foot of pool length, fully installed with standard features. Want exact pricing? We will visit your property and give you a detailed, itemized quote.

Thursday Pools Quality

We exclusively install Thursday Pools fiberglass pools — the best in the industry. With 2-inch insulated walls, industry-leading Optimum system technology, and a lifetime structural warranty, these pools are built to last generations in Wisconsin's tough climate.

Wisconsin Expertise

Not all pool companies understand Wisconsin's unique challenges. Frost heave, freeze-thaw cycles, clay soil, short building seasons — we have dealt with it all. Every pool we install is engineered for Wisconsin's climate and built to handle our harsh winters.

Appointment-Only Model

We do not have a fancy showroom with expensive overhead that you end up paying for. We meet you at your home, where the pool will actually go. This keeps our costs down, and those savings get passed directly to you.

Our Philosophy

Safety

Every pool meets or exceeds Wisconsin building codes. We handle all permits and inspections. Your family's safety is non-negotiable — it is the foundation of every design and installation decision we make.

Customization

No two backyards are the same. We work with you to design a pool that fits your space, your budget, and your vision. From pool shape to patio materials to water features, every detail is your choice.

Fellowship

A pool brings people together. We are not just installing fiberglass — we are creating gathering spaces where families reconnect, friends celebrate, and kids build their best summer memories.

Service Area

We serve all of Southern Wisconsin with a focus on Madison, Janesville, Beloit, and surrounding communities. From Lake Geneva to Sun Prairie, Fort Atkinson to Stoughton — if you are in Southern Wisconsin and want a pool, we can help.

Ready to Get Started?

Schedule a free consultation or use our cost estimator to get instant pricing on your dream pool.